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How to Create Your Search Engine ID (CX)
Configure a search engine for web-wide research
The Search Engine ID (CX) tells Google Custom Search how to search. You’ll create a search engine that searches the entire web.
π What’s in This Guide
Time required: About 3 minutes FREE
What is a Search Engine ID?
| Component | Purpose |
|---|---|
| API Key | Proves you’re authorized to search |
| Search Engine ID (CX) | Identifies which search configuration to use |
You need both. The API key is your “license,” the CX is your “car.”
1 Create a Search Engine
- Go to Programmable Search Engine
- Sign in with Google
- Click Add
2 Configure for Entire Web
| Field | What to Enter |
|---|---|
| Name | FSP Web Research |
| What to search | Select “Search the entire web” |
- Click Create
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“Search the entire web” is the key setting
This gives FSP access to all online sources.
3 Get Your CX
- Click on your search engine name
- Find Search engine ID in the Basic settings
- Click Copy
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Your CX looks like:
44f6353ff5f024f9aIt’s a 17-character alphanumeric string.
4 Add to FSP
- In WordPress: FSP Pro β Brain & API Keys
- Paste into Google Custom Search Engine ID (CX)
- Enable “Google Search Research” under Feature Toggles
- Click Save Settings
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Research is now enabled!
FSP will search Google before writing each article.
Test It
- Generate a test post
- Check System Log for:
[2025-12-30 12:00:00] Google Search: WordPress AI automation
[2025-12-30 12:00:01] Google Search: Found 5 resultsTroubleshooting
Error: “Invalid Value”
- Copy CX againβno extra spaces
- Just the ID, not a URL
Error: “API key not valid”
That’s the API Key, not CX. See: API Key tutorial
β Google Search Research – Complete Checklist
- Custom Search API enabled (tutorial)
- API Key added to FSP
- Search Engine created
- “Search entire web” enabled
- CX added to FSP
- “Google Search Research” toggled ON
Quick Links
π Research Setup Complete!
Next steps:
- Set up instant indexing (posts indexed in minutes)
- Return to all tutorials
